Connecting craftsmanship with professionals worldwide.

Excellence in Brush Manufacturing Since 1988.

With more than a decade of direct involvement in Roubloff’s manufacturing and international development, Beautyphoria is built on first-hand expertise in professional brush production. From operations at the main factory office to global export strategy, this experience has provided deep insight into quality standards, technical precision and the evolving needs of professionals worldwide.

Today, as the official representative for Roubloff’s international business, Beautyphoria supports clients in over 40 countries, ensuring access not only to high-quality products but also to consistent service and long-term professional support.

Its mission is to connect with partners who value craftsmanship, innovation and sustainable growth, building strong and reliable relationships within the professional community.

1,000+

B2B Customers

40+

Countries

3,500+

Product SKU

90%

Repeat Buyers

ABOUT US

"Roubloff is my way of sharing the craftsmanship of my hometown with the world, building meaningful partnerships, supporting professionals, and helping our global family grow with confidence."

Beautyphoria Founder
Elena Shuliateva

Convenient & Long-Term Storage

Our brushes have no expiration date — they preserve their quality and performance indefinitely

The Widest Product Range

We manufacture over 2,000 types of brushes and accessories — the largest selection in the industry

Full Support for Our Partners

We provide marketing materials and 24/7 informational assistance to help you grow your business

Worldwide Presence & Recognition

Our company regularly participates in major international exhibitions and is known across the globe